HARNESSING TRAVEL TIMES: THE POWER OF METRO ADVERTISING

Daily commutes present a unique potential for marketers to engage large audiences. Subway and train stations become bustling hubs of people seeking to pass the time, making them prime real estate for advertising. Striking metro ads can attract attention in a sea of faces, effectively delivering brand messages to an often attentive demographic. Th

To lead this new division, Uber has brought on Rodrigo González Lama, who will be chargeable for building and producing the new advertising supplying around the System in Spain. Rodrigo joins Uber from Spotify, where he held the posture of profits director in the region. “I’m thrilled to provide Uber’s revolutionary advertising options on th